Why are popups sending me to the Google Play store?

Recently I started getting popups on my phone that send me straight to the Google play store, specifically to the zynga poker download page. I searched the issue, but all the results relate to people getting popups from the zynga app itself. To be clear, i don't have, nor have I ever downloaded any of the zynga games.

Are these popups just the new wave of ads that are coming from the websites I visit, or are they being generated by a certain app? I downloaded air push detector and it didn't detect any problems.

Htc one m8, just downloaded the recent update, and i browse with chrome.

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